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Sedans, sport utility vehicles (SUVs) and pickup trucks from Great Wall, an automotive brand from the Chinese mainland, will debut at the Taipei International Auto Show, making it the third mainland brand to do so after Geely and Chery displayed at the show two years ago.

Great Wall aims to take a share of Taiwan's recreational and agricultural vehicle market, according to its agent in Taiwan, Versacraft Corporation. The company will conduct a market survey in Taiwan before importing the brand on a large scale.

Great Wall will show its HAVAL H6 SUV, VOLEEX C20R Sedan and Wingle 5 Pickup at the show, Zhou Yingjie, a spokesman for Versacraft, told Xinhua.

Zhou said Great Wall pickups, which are fairly priced and meet Taiwan's environmental and safety standards, are expected to meet market demand.

Pickups in Taiwan are currently sold at relatively high prices, and are mostly from Japanese, European and U.S. brands. Pickups are expected to become second or third vehicles for Taiwanese, and can replace SUVs in major functions, Zhou said, adding that they could also be used as agricultural vehicles.

Great Wall SUVs are also sold at relatively low prices on the Chinese mainland, and are expected to be accepted by Taiwanese consumers, he said.

WTO entry helps Great Wall Motor establish itself on global auto map

When China joined the World Trade Organization (WTO) 10 years ago, automobile industry experts had forecast a dismal period for domestic companies like Great Wall Motor. It also makes SUVs and sedans.

"Great Wall Motor will continue to expand by increasing exports, and also look to make inroads in mature markets like Europe and the United States, apart from setting up more factories," said Great Wall Motor Chairman Wei Jianjun.

From 1998, the company has been exporting its pickups to Iraq and Syria. But in a reversal of sorts, not only has the industry gone from strength to strength during this period, it has also helped companies like Great Wall Motor make successful inroads in global markets.

Last month, at the Dubai international auto expo, Great Wall Motor launched its latest sport utility vehicle (SUV) Haval H6, after enjoying a successful run in the Middle East auto market.

Set up in 1984, Great Wall Motor is currently the biggest manufacturer and exporter of pickups from China. In 2010, the company sold 55,000 cars overseas, accounting for 15 percent of its total sales, and was one of the top three exporters in China.

Всего комментариев (5) На стартовавшем мотор-шоу в Шанхае прошла мировая премьера внедорожника Hover IF. Отметим, что международное название внедорожной линейки, выпускаемой Great Wall Motors, – Haval SUV. Новый автомобиль будет оснащаться двухлитровым турбодизельным двигателем и трехлитровым бензиновым мотором с шестиступенчатой автоматической коробкой передач. Hover IF соответствует

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